Noticias AM is a live news program, hosted by students at Universidad Cuauhtémoc in Aguascalientes. Available on the Aguascalientes Times and CuauRadio FB Live and YouTube channels, the show is aired every Tuesday and Thursday at 8:30 AM Central.

One of its main differentiating factors that set it apart from other local news programs is the juvenile and fresh feeling the program has, while maintaining the formality and trustworthiness that are expected from a news program.

When tasked with developing a corporate identity for the program, we were swift to start prototyping and brainstorming a variety of different concepts for the team at CuauRadio, and eventually landed at the final product after the program’s first pilot.

Many different materials have come out as a product of this corporate identity project, including an identity manual, a few of them are available below: