This project was born after a brainstorming session dedicated to naming the next End-of-Year student project showcase, organized by Universidad Cuauhtémoc in Aguascalientes. Suddenly, there was a need for developing an identity for the new event, thus, the HitSpark team got right into working.

A couple ideas for a logo were born, but ultimately there was only one winner. Additionally, poster designs and other graphic needs had to be fulfilled.